Surprising Students With Mission-fit Brand Storytelling
Mission-fit brand storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Too often, our messaging gets bogged down in a confusing mix of...
Diversity of Voice: Attracting Mission-Fit Students With Content Marketing
Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the...
Blockchain in Higher Ed Marketing
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
Post-Pandemic Budgeting: Put Your Digital Marketing to Work
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
