by Bart Caylor | Nov 16, 2020 | Marketing Trends, Blog, Featured, Ideas
The word gamification has been around for several years now. It describes a marketing and recruitment trend that at times has felt like a fad. But I’d like to explore the power of gamification as a concept that we should all be thinking more about in the coming...
by Bart Caylor | Dec 14, 2020 | social media, Blog, Featured, Strategies
Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....
by Bart Caylor | Jun 8, 2023 | Featured, Strategies, Podcast
Audience-first marketing goes well beyond crafting content your audience will love. Being audience-first also determines the channels you use to reach your audience and the frequency of your publications. It’s also an obsession on how your audience reacts to your...
by Bart Caylor | Oct 31, 2024 | Featured, Future of Higher Ed, Strategies, Podcast, Tools, Leveraging AI
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
by Bart Caylor | Jun 19, 2025 | Branding, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast
I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
