How I Save 5 Hours A Week on Social Media
Your Time is Too Valuable to Spend All Day on Social Media! Social media is great. It is one of the most effective marketing tools available today. But just because something is useful, doesn’t mean it deserves all your time. I have always been fond of saving...
Mission-fit Marketing for a Christian College or University
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Once Upon a Time… Higher Education Branding as Storytelling
Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
Finding the Sweet Spot: How Often Should You Blog
How often should you blog? If you want your blog become the go to source of information for your target audience, you must publish excellent content consistently. The quality of your content shows your expertise. The consistency of your content shows your...
