COVID-19 Messaging for Education Marketing [Part 1]

by Bart Caylor | Jan 4, 2021 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing

COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...

The Enrollment Cliff: A Call to Action for Higher Education

by Bart Caylor | Mar 20, 2023 | Enrollment, Blog, Featured, Future of Higher Ed, Strategies

Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...

3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

by Bart Caylor | Jan 29, 2024 | Blog, Featured, Future of Higher Ed, Tools, Teams

I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...

7 Invaluable Tips on Boosting Your Email Marketing Conversion Rates

by Bart Caylor | Jul 17, 2017 | content marketing, Blog, Featured

I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate. 1. Write...

How I Save 5 Hours A Week on Social Media

by Bart Caylor | Oct 13, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas

Your Time is Too Valuable to Spend All Day on Social Media! Social media is great. It is one of the most effective marketing tools available today. But just because something is useful, doesn’t mean it deserves all your time. I have always been fond of saving...