Moving from Tactical to Strategic Marketing

by Bart Caylor | Oct 27, 2022 | Podcast, Strategies, Featured

Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road.  I see so...

Best Practices for PPC in Higher Ed Marketing

by Bart Caylor | Nov 3, 2022 | Podcast, Strategies, Featured

A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising.  Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...

Homecoming Marketing: 7 Key Roles to Play

by Bart Caylor | Jan 9, 2023 | Featured, Advancement, Ideas, Higher Ed Marketing, Blog, Branding

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...

Showcasing Your School’s User-Generated Content

by Bart Caylor | Oct 19, 2023 | Podcast, Strategies, Featured

As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...

The Five C’s of Building Great Teams in Higher Ed

by Bart Caylor | Jan 4, 2024 | Teams, Podcast, Featured

Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success.  It’s hard to carry the weight of leading a marketing team that just isn’t clicking.  Like me, I’m sure you’ve been there (or you...