Discoverable Short-Form Video Content

by Bart Caylor | Apr 27, 2023 | Podcast, Strategies, Featured

Short-form video content has exploded on social media platforms over the last few years.  Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it...

7 Things You Can Do Today to Improve Email Open Rates

by Bart Caylor | Feb 8, 2021 | Email Marketing, Featured, Blog

Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...

07/09/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jul 9, 2021 | Content Roundup

As we close out this short work week, let’s review some of the top higher ed marketing content from across the Web and from our team here at Caylor Solutions. From the greater World Wide Web of information: 5 Rules of Cost-Effective Video Marketing from Convince and...

7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite

by Bart Caylor | Oct 25, 2021 | Higher Ed Marketing, Featured, Blog, Enrollment

Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...

Behind the Numbers: U.S. News & World Report Best Colleges Rankings

by Bart Caylor | Mar 7, 2024 | Strategies, Featured, Branding

There’s been a lot of talk in the last two years or so about how the U.S. News & World Report Best Colleges Rankings are made.  What are the rankings? Are they fair? Do they misrepresent things?  Because of all the doubts rising about the reliability of their...