Ebook: Redesigning Your Education Website
Ebook: Redesigning Your Education Website The ebook covers the following aspects of planning your redesign: An Introduction to the Process Focusing Your Efforts Telling Your Story Planning for Mobile Scannable & Simple Copywriting Show & Tell: Rich Media...
Ebook: #Hashtags: Your Social Media Secret Weapon
Ebook: #Hashtags: Your Social Media Secret Weapon The Purpose of This eBook This document has been developed to help educate you on how to best utilize hashtags in your social media marketing. By leveraging this book and developing a social media strategy for your...
Marketing Personas for Higher Education
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...
Building a Story Vault: Empowering Storytelling in Your Marketing Process
Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
