Brief Guide to Content Marketing Metrics

Brief Guide to Content Marketing Metrics

As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult...
Discoverable Short-Form Video Content

Discoverable Short-Form Video Content

Short-form video content has exploded on social media platforms over the last few years.  Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it...