Discoverable Short-Form Video Content

by Bart Caylor | Apr 27, 2023 | Strategies, Featured, Podcast

Short-form video content has exploded on social media platforms over the last few years.  Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it...

College Marketing Question and Answer

by Bart Caylor | Jun 24, 2014 | Featured, Higher Ed Marketing, Ideas, Blog

“What three things should we as presidents do this year in our college marketing?” On Friday, June 20th, I was invited to speak with a number of college presidents. We started the day with a review of statistics from recent Noel Levitz and MStoner studies:...

6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | Generation Z, social media, content marketing, Blog, Featured, School Websites, Future of Higher Ed

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...

The Future of SEO in the Age of AI

by Bart Caylor | Apr 8, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Future of Higher Ed

Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing.  Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...

How to Create a Higher Ed Messaging Strategy

by Bart Caylor | Aug 1, 2022 | Marketing Strategies, content marketing, Blog, Featured

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...