Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...
Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...