Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...
Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies. This philosophy, if you will, is simple yet it has...
When we say “enrollment marketing,” we often are referring to traditional student marketing. But don’t forget to include a strong plan for marketing your adult and graduate studies programs in your enrollment marketing efforts! It’s fairly easy to find information...