How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...
The Key to Successful Content Marketing
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
The Key to SEO Copywriting for Higher Ed Marketing
So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement. That doesn’t mean that it...
