SEO Strategies for Higher Ed Marketing: Part 2

by Bart Caylor | Apr 13, 2023 | Podcast, Strategies, Featured

So you’re creating content to attract and cultivate prospective students, what SEO strategies should you adopt? And what are the common shortfalls that school websites fall into? I know that terms like search engine marketing (SEM), and its sub-discipline of search...

10 Budget-Friendly Marketing Tools for Higher Education Marketers

by Bart Caylor | May 15, 2023 | Tools, Higher Ed Marketing, Featured, Blog, Marketing Budgets

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...

10 Top AI Tools for Higher Ed Marketing

by Bart Caylor | Jan 13, 2025 | Leveraging AI, Tools, Ideas, Featured

Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...

Will Gutenberg Hurt SEO for Education Marketers?

by Bart Caylor | Sep 17, 2018 | School Websites, Featured, Blog

Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...

How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee

by Bart Caylor | Sep 16, 2024 | Featured, Enrollment, social media

Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...