Introduction to Brand Storytelling
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
Search Engine Marketing for Higher Ed: Part 1
Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation. Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities. That’s good, but we have to...
Is Your Digital Content Working for You?
Scannable & Simple Digital Content Search-Driven Culture Content is more than words on a page. Digital content is the new frontier of marketing. Over the past few years, Google has dramatically introduced a new algorithm to their search tool. These changes...
Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started
Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...
