Why You Should Create Semantically Rich Content
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
A Simple Guide to Social Media Analytics for Enrollment Marketing
So you’re an enrollment marketer who wants to get more out of your school’s social media marketing, but you’re no social media analytics guru? That’s okay. I’ve written on the topic of social media analytics in the past, but for this post I’ll get a little more in...
10 Social Media Marketing Best Practices for Colleges and Universities
In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...
6 Signs Your School Needs to Outsource Digital Marketing Services
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
