Education Marketing Terminology

by Bart Caylor | Jul 18, 2022 | Higher Ed Marketing, Featured, Blog

Higher education marketing terminology is constantly growing and expanding.  There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every...

How to Get Better Content from AI Tools Like ChatGPT

by Bart Caylor | Feb 17, 2025 | Leveraging AI, Tools, Featured

Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...

Strategies for Using Facebook in College Marketing

by Bart Caylor | May 4, 2020 | Featured, Blog, social media

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...

7 Professional Marketing Hacks for a Shoestring Budget

by Bart Caylor | Aug 21, 2017 | Ideas, Featured, Blog, content marketing

No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking  budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....

5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | Featured, Blog, Marketing Trends, social media, Marketing Strategies

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...