3 Ways You Can Capture School Spirit in Your Content

by Bart Caylor | Jul 25, 2022 | Branding, content marketing, Blog, Featured, Higher Ed Marketing

In a digital space consumed by analytics, it can be easy to forget the old-school basics of higher ed marketing. The collegiate experience is arguably the most significant period in school attendees’ lives. Is that because they were in awe of their universities’ data...

How to Use AI Tools in Higher Ed Marketing: A Practical Guide

by Bart Caylor | Feb 6, 2025 | Featured, Ideas, Future of Higher Ed, Tools

Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...

Assembling Your Education Marketing Team [Part 2]

by Bart Caylor | Jan 21, 2019 | Blog, Featured, Higher Ed Marketing

Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...

Admitted to Deposited Student: 3 Little Known Secrets to Making the Jump

by Bart Caylor | Oct 14, 2019 | Featured, content marketing, Blog, Higher Ed Marketing

Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump. While it’s not officially the end of the enrollment cycle, most of us education marketers start...

Is TikTok the New Snapchat for Education Marketing?

by Bart Caylor | May 11, 2020 | social media, Blog, Featured

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...