Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
Characteristics of Copywriting for Education Marketing
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....
10 Useful Tips for Higher Education Social Media
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy. Being successful at higher education social media requires more thought and...
LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
