How to Move Your Social Media Strategy Beyond the Puppy Stage
How to Care for and Train Your Social Media Strategy Far too often, social media is a “pet project” for an organization rather than a critical part of the marketing mix. Without a well defined strategy, your social media might be going to the dogs. In 2010...
Is Your Social Media Marketing Just a Megaphone?
Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...
5 Proven Ways to Build Brand Authority on Social Media
What you say and how you say it should demonstrate your organization’s brand authority Nearly every organization has established a presence within social media. Unfortunately, many of these accounts are little more than event and press release repeaters. Larger...
Using Social Media Analytics to Improve Your Marketing Results
Every day more universities are getting social in their marketing, but not everyone is getting the best ROI out of their social media strategy. But you can stand out from the crowd by using social media analytics to become more efficient and thereby optimize your...
