7 Steps to Implementing an Audience-Centric Marketing Plan
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
8 Ways to Recycle Content for Enrollment Marketing
If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you...
10 Components of a Successful Education Marketing Plan (Part 2)
Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
SEO Update 2020: 7 Insights for Enrollment Marketing
In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...
