The Evolution of University Websites: Becoming Adaptable
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
7 Ideas for Personalizing the Student Prospect Experience
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
