Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | content marketing, Blog, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...

Basics of Higher Ed Copywriting

by Bart Caylor | May 9, 2022 | content marketing, Blog, Featured, Higher Ed Marketing

Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....

5+ Nifty Ways to Market Your School’s Spring Commencement

by Bart Caylor | Mar 25, 2019 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Ideas

The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...

08/06/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Aug 6, 2021 | Content Roundup

It’s been absolutely beautiful in Indiana this week! As we round it out, let’s examine the roundup of the best higher ed marketing content from the week. From the greater World Wide Web of information: The What, Why and How of Video’s Next Revolution in Content...

Everything is Awesome! Four Enrollment Marketing Lessons from the Lego Movie

by Bart Caylor | Feb 20, 2014 | Branding, Blog, Featured, Higher Ed Marketing

Is Your Enrollment Marketing Just as Awesome? I had a chance to watch The Lego Movie a few weeks ago with my kids. I was struck not only with how well it was done, but the fact that such a movie had not previously been created. Here are four take aways that I think...