7 Education Marketing Strategies to Build Your Email List
You’ll always need traditional forms of advertising to attract students who aren’t looking for you, but more and more students are doing their own search: looking for schools with desired majors, activities, locations, etc. A rich inbound marketing strategy improves...
The 7-Step Email List-Building Formula for Colleges & Universities
It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college or university’s email list. Do you remember the time you realized that renting an apartment wasn’t necessarily the best way to...
How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing
If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...
How to Kick Off Your Influencer Marketing Strategy for Higher Education
They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...
