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Should Higher Ed Marketers Use QR Codes?

Should Higher Ed Marketers Use QR Codes?

by Bart Caylor | Nov 5, 2018 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams

Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams

by Bart Caylor | Nov 28, 2024 | Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI

The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams.  Attracting and recruiting prospective students in today’s higher education landscape is no small feat.  With declining enrollment...
10 Common Topics We’ve Seen In Hundreds Of Website Audits

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
How to Start Using Youtube for Higher Education Marketing

How to Start Using Youtube for Higher Education Marketing

by Bart Caylor | Mar 6, 2014 | Blog, Featured, Higher Ed Marketing, Ideas

According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
Tips for Using Twitter for Education

Tips for Using Twitter for Education

by Bart Caylor | Feb 20, 2015 | Blog, Featured, Higher Ed Marketing

Twitter for Education: Best Practices Getting Social with Social Media The overall goal, regardless of social media channel, is to engage and provide information to your audience. That information needs to be more than just your information and content; it needs to be...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us