4 Considerations for Centralizing Marketing at Your School

by Bart Caylor | Sep 19, 2022 | Marketing Strategies, Marketing Trends, Blog, Featured, Higher Ed Marketing

Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...

3 Common Objections to Artificial Intelligence (And Why They Are Wrong)

by Bart Caylor | Aug 5, 2024 | Featured, Future of Higher Ed, Leveraging AI

Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....

ebook: 25 Ideas for Great Admissions Content

by Bart Caylor | Jan 10, 2020

Ebook: 25 Ideas for Great Admissions Content Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for...

03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Mar 19, 2021 | Blog

It’s Friday and the sun is shining! Let’s take a look at the best higher education marketing content of the week.  From the broader world wide web of information: 7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert....

04/16/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Apr 16, 2021 | Blog

As we close out this week, I wanted to recap some of the best higher ed marketing content we’ve been reading and producing this week. From the greater World Wide Web of information: Featured Snippets: 15 Proven Strategies to Rank in Position Zero from SEO Sherpa. This...