by Bart Caylor | Mar 6, 2014 | Blog, Featured, Higher Ed Marketing, Ideas
According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
by Bart Caylor | Feb 20, 2015 | Blog, Featured, Higher Ed Marketing
Twitter for Education: Best Practices Getting Social with Social Media The overall goal, regardless of social media channel, is to engage and provide information to your audience. That information needs to be more than just your information and content; it needs to be...
by Bart Caylor | Sep 8, 2015 | social media, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
Why Do The Work That Computers Can Do For You? One of my favorite show as a kid was Knight Rider. Reflecting back, I really don’t even remember the premise of the show. The only thing I really remember was the car. K.I.T.T. (Knight Industries Two Thousand — I had to...
by Bart Caylor | Sep 15, 2015 | Blog, Featured, Higher Ed Marketing, School Websites, Ideas
9 Secrets of an A+ School Website Design Now that school is in full swing, students are eager to get the grades. I enjoy reading Richard Benson’s series of humor books. His books present the “very best totally wrong answers” collected from actual...
by Bart Caylor | Mar 29, 2016 | Blog, Featured, Higher Ed Marketing
You’ll always need traditional forms of advertising to attract students who aren’t looking for you, but more and more students are doing their own search: looking for schools with desired majors, activities, locations, etc. A rich inbound marketing strategy improves...
