3 Reasons Your Brand Needs to Evolve

by Bart Caylor | May 8, 2023 | Branding, Blog, Featured, Higher Ed Marketing

Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school.  Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Featured, content marketing, Marketing Trends, Marketing Budgets, Blog, Ideas

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

Hope During Days of Declining Enrollment

by Bart Caylor | Jan 13, 2020 | Enrollment, Blog, Featured

The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...

How to Set Up an Effective Enrollment Marketing Funnel

by Bart Caylor | Jun 1, 2020 | Blog, Featured, Higher Ed Marketing, Enrollment, Marketing Strategies, Marketing Campaigns

The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...

5 Rules for Outsourcing Marketing in Higher Ed

by Bart Caylor | Jun 8, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing

Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...