by Bart Caylor | Oct 5, 2020 | content marketing, Blog, Featured, Higher Ed Marketing, Generation Z
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
by Bart Caylor | Dec 15, 2025 | Branding, Marketing Strategies, content marketing, Marketing Trends, Featured, Ideas, Strategies
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: “We are the...
by Bart Caylor | Jan 10, 2022 | Marketing Strategies, content marketing, Blog, Featured
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...
by Bart Caylor | Nov 28, 2024 | Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
