by Bart Caylor | Dec 6, 2021 | Marketing Trends, Blog, Featured, Strategies
Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...
by Bart Caylor | Jan 27, 2022 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Feb 10, 2022 | Marketing Trends, Featured, Podcast
It’s not so much what that next big thing is that matters. It’s how you use it. As a higher ed marketer who works primarily in the digital marketing space, a very common question I get is “What’s the next big thing?” And it’s a good question. Technology today is...
by Bart Caylor | Oct 30, 2023 | Enrollment, Blog, Featured, School Websites
How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
by Bart Caylor | Mar 18, 2024 | Featured, Ideas, Future of Higher Ed, Strategies
I know I can’t be the only one who dreads the mass amount of emails and project notifications to sift through when I return from being out of office for a couple weeks. Sometimes it makes me feel like I need a vacation all over again! Recently I left the office for...
