by Bart Caylor | Sep 7, 2023 | Featured, Strategies, Podcast
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
by Bart Caylor | Aug 27, 2018 | Marketing Campaigns, Blog, Featured, Advancement
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
by Bart Caylor | Jun 29, 2020 | Inbound Marketing, Blog, Featured, Higher Ed Marketing, Ideas
Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
by Bart Caylor | Oct 1, 2021 | Blog
As a higher ed marketing team with resources stretched to the max, you know it’s time to bring in outside help. But where should you look for higher education marketing agencies? To help you get started, we’ve put together this list of top agencies that specialize in...
by Bart Caylor | Oct 9, 2023 | Websites, Inbound Marketing, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
