Stand Out from the Crowd in Your Education Marketing
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
The 11 Biggest Education Inbound Marketing Blunders
So you’re interested in inbound marketing for education? And the headline has you intrigued? Good. First point: 1. Not Having an Engaging Headline Inbound marketing is all about getting attention and answering questions. If you think about it, you clicked to...
Short and Sweet: Web Writing that Converts
A visitor lands on your site. Your web writing has 15 seconds or less to convince them to hang around. Fickle? Lazy? Distracted? I’ve heard website visitors accused of all three. Truth is, your website visitor doesn’t fit any of those descriptions. Oops, time’s up!...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
