by Bart Caylor | Jun 29, 2020 | Inbound Marketing, Blog, Featured, Higher Ed Marketing, Ideas
Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
by Bart Caylor | Oct 1, 2021 | Blog
As a higher ed marketing team with resources stretched to the max, you know it’s time to bring in outside help. But where should you look for higher education marketing agencies? To help you get started, we’ve put together this list of top agencies that specialize in...
by Bart Caylor | Oct 9, 2023 | Websites, Inbound Marketing, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
by Bart Caylor | Oct 16, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
by Bart Caylor | May 30, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective – sometimes, the best decision an...
