7 Must-Have Elements for an Effective Higher Ed Homepage

by Bart Caylor | Aug 19, 2024 | Featured, School Websites, Websites

Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | content marketing, Blog, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

7 Ninja Hacks for Your Alumni Blog

by Bart Caylor | Nov 27, 2017 | content marketing, Blog, Featured, Higher Ed Marketing

Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. But it can be a bit of a pain for an over-worked, higher education marketer like yourself. So leverage these 7 ninja hacks to make your alumni blog a big success. Ninja Hack #1:...

5 Elements of an Education Brand

by Bart Caylor | Mar 12, 2018 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Branding

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students? First, let’s talk about what an education brand is not. An education brand is...

Caylor PSA: Protect Yourself from Copyright Infringement

by Bart Caylor | Jul 30, 2018 | content marketing, Blog, Featured

Copyright infringement can happen to any education marketer. No legal advice here — just a PSA from a friend on how to protect yourself. First off, copyright infringement can happen to anyone. It even happened to me, and I’m pretty careful about these things. But...