by Bart Caylor | May 11, 2023 | Featured, Strategies, Podcast
Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
by Bart Caylor | Jul 17, 2017 | content marketing, Blog, Featured
I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate. 1. Write...
by Bart Caylor | Dec 18, 2017 | Websites, content marketing, Inbound Marketing, Blog, Featured
Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so significant. The first thing you need to know… Without high-performance...
by Bart Caylor | Jan 14, 2019 | content marketing, Marketing Budgets, Blog, Featured, Higher Ed Marketing
It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team. Education marketing is not an individual sport. It’s easy to think that if you only had the right strategy,...
by Bart Caylor | Feb 17, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
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