More Than Just Words: How Your Marketing Strategy Can Promote Equity
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
Leveraging the Power of Storytelling in Education Marketing
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
5 Steps of Storytelling with Notre Dame
Storytelling is a powerful marketing technique. But how do you take something that’s so creative and make it a consistently profitable tool? Find out here in our conversation with Jim Small. Sometimes it’s overrated. More often it’s simply misunderstood. But no matter...
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns
As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...
