COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...

9 Must-Have Items for Enrollment Marketing Budgets

by Bart Caylor | May 17, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing

Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...

Q&A: 8 Social Media Advertising Tips for Higher Ed in 2021

by Bart Caylor | May 31, 2021 | social media, Blog, Featured

Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now, in...

Show, Don’t Tell: The Power of Video Marketing

by Bart Caylor | Jun 3, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast

Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...

More Than Just Words: How Your Marketing Strategy Can Promote Equity

by Bart Caylor | Jun 10, 2021 | Marketing Strategies, Featured, Podcast

Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...