by Bart Caylor | Aug 19, 2024 | Featured, School Websites, Websites
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
by Bart Caylor | May 6, 2024 | Marketing Trends, Featured, Higher Ed Marketing, Future of Higher Ed
I don’t speak German, and I don’t speak Spanish, but according to this video I do! A few months ago I decided to test out a video translation tool called HeyGen by ElevenLabs. HeyGen takes videos in any language and translates them into the language of your choice...
by Bart Caylor | Aug 25, 2025 | Marketing Strategies, Print Media, Future of Higher Ed, Strategies, Tools, Leveraging AI
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
by Bart Caylor | Jun 2, 2025 | Marketing Strategies, Featured, Strategies, Advancement
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren’t just nostalgic supporters or fundraising prospects—they’re living proof of your institution’s value. They carry your brand into...
by Bart Caylor | Jul 17, 2023 | Blog, Featured, Higher Ed Marketing, Tools
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
