Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

by Bart Caylor | Feb 24, 2025 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...

“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads

by Bart Caylor | Mar 16, 2023 | Featured, Podcast, Tools

Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow.  In previous conversations on The Higher Ed Marketer podcast,...

03/12/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Mar 12, 2021 | Blog

Let’s take a look at the best higher ed marketing content from this week. From the broader world wide web of information: School Website Design Trends to Watch in 2021 from Digistorm. From serif fonts to the direction in which your higher ed website scrolls, take a...

04/30/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Apr 30, 2021 | Blog

Each week, we gather articles from many sources on subjects related to higher ed marketing. Below are the best of what we found this week. You will also find a recap of the content generated by the team here at Caylor Solutions. From the greater World Wide Web of...

05/07/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | May 7, 2021 | Blog

Happy Friday, everyone! It’s time for this week’s top higher ed marketing content roundup. From the greater World Wide Web of information: 7 Critical Tips for Getting the Best Results on Pinterest in 2021 from Jeff Bullas. Is your college, university or K12...