4 Ideas for Using Storytelling in Higher Education Marketing
What is Storytelling in Higher Education Marketing? We recently posted the video you see below from “The Beard” explaining storytelling web design. That post generated a conversation on the Higher Education Public Relations & Marketing Group. The...
Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit
Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...
Marketing Automation: Using Technology to Work For You
Using the Right Tools so You Can Focus On Relationships In the early twentieth century, the world was on the dawn of a technology revolution. Moving pictures were still silent, radio and television were on the verge of invention and air travel was all the rage....
A Sweet Symphony: Aligning Roles With an External Marketing Team
As in-house higher ed marketers are consistently asked to do more with less, the prospect of bringing in an external marketing team may give them pause. Our shared goal as higher ed marketers is to connect with prospective students and families, creating a shared...
