Ebook: Marketing on a Shoestring Budget
Ebook: Marketing on a Shoestring Budget As a private education marketer, you know what it’s like to do more with less. You’re under constant demand to produce higher volumes of quality leads for the enrollment department while decreasing your dollars spent. It’s...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
How to Market a College with a Small Budget
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
How to Create a Higher Education Marketing Budget
So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...
