by Bart Caylor | Nov 28, 2024 | Tools, Featured, Future of Higher Ed, Podcast, Leveraging AI
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
by Bart Caylor | Jan 13, 2025 | Featured, Ideas, Tools, Leveraging AI
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
by Bart Caylor | May 15, 2023 | Marketing Budgets, Blog, Featured, Higher Ed Marketing, Tools
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
by Bart Caylor | Mar 3, 2014 | Featured, Higher Ed Marketing, Blog
Every institution has the challenge of sharing their success in university marketing. But, by letting everyone know your success and promoting it internally, you can help guide the future discussions and understanding of your department’s work and...
by Bart Caylor | Sep 22, 2015 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Generation Z
Are You Effective in Marketing to Prospective College Students? With four kids, two of which are current teens, I am amazed with how “irrelevant” I can be…and so quickly. My kids are members of Generation Z, not Millennials: they have no recollection of a land-line...
