Is Your Social Media Marketing Just a Megaphone?
Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...
5 Proven Ways to Build Brand Authority on Social Media
What you say and how you say it should demonstrate your organization’s brand authority Nearly every organization has established a presence within social media. Unfortunately, many of these accounts are little more than event and press release repeaters. Larger...
Marketing Automation: 6 Tasks to Assign to K.I.T.T.
Why Do The Work That Computers Can Do For You? One of my favorite show as a kid was Knight Rider. Reflecting back, I really don’t even remember the premise of the show. The only thing I really remember was the car. K.I.T.T. (Knight Industries Two Thousand — I had to...
Is Your Digital Content Working for You?
Scannable & Simple Digital Content Search-Driven Culture Content is more than words on a page. Digital content is the new frontier of marketing. Over the past few years, Google has dramatically introduced a new algorithm to their search tool. These changes...
