by Bart Caylor | Jan 25, 2014 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
Netflix Type Engine for Higher Ed Marketing? In Friday’s Chronicle of Higher Education, Jonah Newman wrote an excellent article entitled Netflix-Like Algorithm Drives New College-Finding Tool. He describes the process of the creation of a web algorithm developed...
by Bart Caylor | Mar 6, 2014 | Blog, Featured, Higher Ed Marketing, Ideas
According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
by Bart Caylor | Oct 1, 2018 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Strategies, Websites
Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...
by Bart Caylor | Jul 3, 2014 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be downloaded directly from the Uversity site, but we thought a quick overview in the form of an infographic would be helpful to illustrate the data for web and...
by Bart Caylor | Feb 24, 2015 | Blog, Featured, Higher Ed Marketing
Recently, LinkedIn announced that they were adding a university ranking system. LinkedIn analyzes millions of alumni profiles across different careers, then uses those results to measure the outcomes of colleges and universities around the world. Here is the example...
