by Bart Caylor | Apr 2, 2018 | Blog, Featured, Higher Ed Marketing, Ideas
Previously, only the film industry did live “on-air” video events; but today, it’s an accessible marketing strategy any education brand can utilize. Here’s how to get started with live streaming your school’s events. According to Wikipedia, the very first live event...
by Bart Caylor | Apr 16, 2018 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...
by Bart Caylor | Apr 23, 2018 | Inbound Marketing, Blog, Featured, Higher Ed Marketing
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....
by Bart Caylor | May 7, 2018 | Higher Ed Marketing, Branding, Blog, Featured
Strategies, tactics, and tools are great – but if you’re not using these to create the right marketing conditions, your education marketing won’t work (well). There are lots of methods and tactics we use as education marketers to give our enrollment officers more...
by Bart Caylor | May 14, 2018 | Branding, Blog, Featured, Higher Ed Marketing
The power of marketing content lies in your brand authenticity. When prospective students and parents encounter your brand online, do they get the feeling that it’s you? Here are four questions to help you get to the core of who you are. Note: This post is part 2 of a...
