10 Critical Signs Your College or University Needs a Rebranding Campaign

by Bart Caylor | Dec 25, 2023 | Branding, Featured

In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign?   Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...

You Mean Video Marketing Doesn’t Have to Break the Budget?

by Bart Caylor | Jan 7, 2019 | Marketing Trends, Marketing Budgets, Blog, Featured

Today’s technology makes quality video more available than ever to education marketers… without breaking the bank.  Here are some affordable and creative ways to use video in your marketing. https://www.youtube.com/watch?v=dfrdTXxRKZc Video Blog Transcript...

5 Small School Marketing Tips for a Tight Budget

by Bart Caylor | Oct 31, 2022 | Marketing Budgets, content marketing, Enrollment, Blog, Featured, School Websites

With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...

Hope During Days of Declining Enrollment

by Bart Caylor | Jan 13, 2020 | Enrollment, Blog, Featured

The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...

5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

by Bart Caylor | May 8, 2017 | Blog, Featured, School Websites

Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...