Email Marketing is Far From Dead
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
10 Ways to Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates! No matter what current email open rates might say, email marketing is far from dead. As you can see in my post above, 99% of all...
10 Content Ideas for Enrollment Marketing
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
Identifying Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...
