by Bart Caylor | Aug 2, 2021 | Fundraising Advancement, Blog, Featured, Strategies, Marketing Strategies
Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
by Bart Caylor | Jan 2, 2023 | Featured, Blog, Higher Ed Marketing
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
by Bart Caylor | Feb 21, 2022 | Advancement, Featured, Fundraising Advancement, Blog
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
by Bart Caylor | Mar 21, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
College tours are the holy grail of higher ed marketing. Prospective students are much more likely to enroll once they have visited your campus at least once. That’s why it’s so important to make your campus visits an inspiring moment. It’s easy to think of college...
by Bart Caylor | Dec 19, 2024 | Fundraising Advancement, Featured, Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
