by Bart Caylor | Jul 19, 2021 | Marketing Strategies, Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z
Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
by Bart Caylor | Jul 26, 2021 | Blog, Featured, Higher Ed Marketing, Strategies
A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school. The term “elevator pitch” keys into a familiar story. You’re an administrator,...
by Bart Caylor | Aug 2, 2021 | Marketing Strategies, Fundraising Advancement, Blog, Featured, Strategies
Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
by Bart Caylor | Jan 2, 2023 | Blog, Featured, Higher Ed Marketing
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
by Bart Caylor | Feb 21, 2022 | Fundraising Advancement, Blog, Featured, Advancement
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
