by Bart Caylor | Jun 20, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Generation Z
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
by Bart Caylor | Jun 27, 2022 | social media, Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
by Bart Caylor | Jul 4, 2022 | social media, Blog, Featured, Higher Ed Marketing, Future of Higher Ed
Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
by Bart Caylor | Jul 18, 2022 | Blog, Featured, Higher Ed Marketing
Higher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every...
by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
