Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
5 Principles of Trauma-Informed Marketing for Higher Ed
It’s a sober topic. But as the breadth of the psychological damage done by the COVID-19 pandemic becomes clearer, trauma-informed marketing will not only be the smart thing for higher ed marketers, but it will also be the right thing to do. In recent years, the...
