3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
How to Market to First-Generation Hispanic Students
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
7 Storytelling Social Media Strategies for Higher Ed
Generation Z doesn’t want to be sold to. They want to understand your values, your goals, and why you do what you do. Which means in order to go viral or start trending, the social media strategies you implement need to tell a story. In a previous blog, we...
