by Bart Caylor | Apr 3, 2023 | content marketing, Blog, Featured, Higher Ed Marketing
Content marketing is the most powerful tool you have for attracting right-fit students to your college or university. The basic idea for this kind of marketing is simple: create content that provides value to your audience while building trust and authority. As they...
by Bart Caylor | Apr 24, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
by Bart Caylor | Nov 6, 2023 | Blog, Featured, Giving, Fundraising Advancement, Marketing Campaigns
During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
by Bart Caylor | Dec 11, 2023 | Tools, Marketing Trends, Blog, Featured, Future of Higher Ed, Teams
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
by Bart Caylor | Dec 18, 2023 | Featured, Strategies, Tools
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
