For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
Enrollment marketers face some big challenges. Here’s how a high-touch enrollment marketing strategy can level the playing field. Recent studies by the National Student Clearinghouse show that enrollment for many private colleges is declining at a rate of almost nine...
What You Need To Know Before You Start PPC A pay per click campaign, or PPC advertising, is an effective tactic to consider for your marketing. With growth continuing and impressive statistics, PPC is a viable option to drive leads and sales. The granular nature of...
Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...
When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...