Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
Leadership in Higher Education During Times of Change
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
