Higher Ed Fundraising Appeal Letter Checklist
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
6 Stories Your Alumni Newsletters Should be Telling
Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...
Caylor PSA: Protect Yourself from Copyright Infringement
Copyright infringement can happen to any education marketer. No legal advice here — just a PSA from a friend on how to protect yourself. First off, copyright infringement can happen to anyone. It even happened to me, and I’m pretty careful about these things. But...
7 Compelling Reasons to Invest in University Environmental Design
In the Age of the Internet, it might be tempting to relegate signage to the backseat of your education marketing strategy. But here are seven compelling reasons you should invest in university environmental design from a marketing standpoint. If you’re familiar with...
