by Bart Caylor | Nov 20, 2017 | content marketing, Blog, Featured
Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...
by Bart Caylor | Jul 30, 2018 | content marketing, Blog, Featured
Copyright infringement can happen to any education marketer. No legal advice here — just a PSA from a friend on how to protect yourself. First off, copyright infringement can happen to anyone. It even happened to me, and I’m pretty careful about these things. But...
by Bart Caylor | Oct 8, 2018 | Blog, Featured, Higher Ed Marketing, Print Media
In the Age of the Internet, it might be tempting to relegate signage to the backseat of your education marketing strategy. But here are seven compelling reasons you should invest in university environmental design from a marketing standpoint. If you’re familiar with...
by Bart Caylor | Feb 15, 2021 | Marketing Strategies, content marketing, Blog, Featured, Strategies
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...
by Bart Caylor | Nov 4, 2019 | Marketing Strategies, Blog, Featured
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...
