How to Get Better Content from AI Tools Like ChatGPT

by Bart Caylor | Feb 17, 2025 | Featured, Tools, Leveraging AI

Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...

How to Use AI Tools in Higher Ed Marketing: A Practical Guide

by Bart Caylor | Feb 6, 2025 | Featured, Ideas, Future of Higher Ed, Tools

Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...

Transforming Higher Ed Marketing with AI Tools

by Bart Caylor | Aug 12, 2024 | Podcast, Tools, Leveraging AI, Featured, Marketing Trends

Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...

Luma Dream Machine & Runway ML Video Tests

by Bart Caylor | Jun 18, 2024 | Leveraging AI

Luma Labs: Dream Machine Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some...

5 Essential AI Skills for Students in the Modern Workforce

by Bart Caylor | Apr 1, 2024 | Marketing Trends, Tools, Generation Z, Strategies, Future of Higher Ed, Featured

The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI.  This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...