The Transformative Power of AI in Higher Education

by Bart Caylor | Jul 8, 2024 | Leveraging AI, Tools, Strategies, Future of Higher Ed, Featured

I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...

Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing

by Bart Caylor | Jun 24, 2024 | Tools, Leveraging AI, Featured, Marketing Trends, Marketing Strategies

Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword.  The reality is sobering: demographic shifts, the exponential...

Luma Dream Machine & Runway ML Video Tests

by Bart Caylor | Jun 18, 2024 | Leveraging AI

Luma Labs: Dream Machine Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some...

Enhancing Donor Engagement with Digital Storytelling and AI

by Bart Caylor | May 30, 2024 | Tools, Advancement, Fundraising Advancement, Marketing Strategies

Enhancing donor engagement through storytelling is not just a cool trend; it’s a crucial element that can transform donor engagement and drive successful campaigns. When we share compelling narratives about the impact of donations, we move beyond mere numbers...

SEO Strategies in the Age of AI

by Bart Caylor | May 27, 2024 | Marketing Strategies, Strategies, Featured

Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies.  This philosophy, if you will, is simple yet it has...