A Marketer’s Quickstart Guide to Large Language Models
Artificial Intelligence has quickly become a hot topic within the last year. But many don’t understand the technology behind their brilliance—large language models! These AI tools are redefining how we understand and generate text. If you’ve been exploring how AI...
Using AI to Enhance Student Engagement
There are so many ways colleges and universities are using AI to enhance student engagement—and you can too! While there are a lot of changes happening every single day, some things are never going to change. One thing that won’t change: enrollment marketing comes...
The Integration of AI in Higher Education: Perspectives from Industry Leaders
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
