Alumni Newsletters: How Consistent Content Can Save Your Budget
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
The Million Dollar Question: Our Aspirational Branding Follow-Up
A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
Purpose Driven Marketing Through Brand Storytelling
Terms like “brand storytelling” and “purpose driven” are powerful concepts that we should leverage in the education marketing space. When applied correctly, these principles create a win-win situation for the student and the school by attracting and qualifying...
3 Ways You Can Capture School Spirit in Your Content
In a digital space consumed by analytics, it can be easy to forget the old-school basics of higher ed marketing. The collegiate experience is arguably the most significant period in school attendees’ lives. Is that because they were in awe of their universities’ data...
