Mission-fit Marketing for a Christian College or University
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School. They were the...
How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing
If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...
Creating an Adaptable Brand Promise in the Age of Social Media
In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...
